Challenge Faced:

The e-commerce market for fashion deals is intensely competitive and fragmented. Wrapd sought to differentiate itself by providing a unique, user-friendly platform that could aggregate the best fashion deals and provide a personalized shopping experience.

Objective:

To create a premium shopping platform that not only aggregates deals but also offers a personalized, seamless, and engaging user experience through an AI-powered app that encourages discovery and savings.

Strategy and Approach:

Horizon Labs implemented an agile development process, focusing on a user-centric approach to design an application that featured AI-driven recommendations, real-time updates, and a personalized feed of brands and deals.

Solution Delivered:

Personalised brand feeds based on user behaviour and preferences Real-time notifications for deals and flash sales A premium digital magazine with shoppable style guides A referral program integrated within the app to encourage community growth